Web design and development
InsightNow
The challenge:
InsightNow, an expert provider of customer satisfaction measurement, had developed a
pioneering suite of data services. Describing these services to clients and prospects in a
clear and succinct way via the web was proving difficult.
The solution:
Before developing a new web presence we worked closely with the client to explore the
customer audience and their specific needs. We then ran a number of workshops to
identfy opportunities and solutions and the processes needed to support them. A simple
model was described and tested by the client before design, development and creation of
the final 'story'.
The benefit:
Taking time to describe the business need and objective with the client meant that less
time was taken later on in development iterations. Our consulting experience allowed us to
input valuable 'upstream' strategic advice before delivering the communication solution.
